How The Collective Uses Peloton to Enhance Resident Living
A look at how Peloton helps The Collective enhance resident wellness, increase amenity usage, and support leasing and long-term retention goals.
Published: March 20, 2026
In today’s multifamily market, the right fitness amenities can do more than differentiate a property. A strong residential wellness strategy can drive leasing decisions, support retention, and strengthen long-term asset value. At The Collective in Washington, D.C., managed by WC Smith, wellness is treated as an essential part of the living experience.
Serving more than 1,500 residents across three buildings—Agora, Park Chelsea, and The Garrett—the community has built a wellness-first strategy designed to meet evolving community expectations. Peloton equipment is a key part of this approach. Today, The Collective features 15 Peloton Bikes across the property, including a dedicated Peloton room at Agora with 10 Bikes. Another WC Smith property, Avec on H, includes 4 additional Bikes.
The Peloton room at Agora
Whole-Home Living
For the team at The Collective, fitness and well-being are integral to residents’ lifestyles.
“It’s a key element to providing a complete living experience,” says Adam Murphy, Associate Director, Events and Programming at The Collective. “Residents need to be able to consider the entire property to be their home, not just their unit. And that means offering resources to support their physical and mental well-being.”
This approach reflects broader market demand. Based on Peloton research conducted in November 2024, the fitness center was the number one most important amenity to surveyed apartment building or condo residents when deciding where to live. Additionally, nearly 1 in 2 residents surveyed said they were more likely to use their building gym if it included Peloton equipment.**
An Experience that Generates Demand
With a large population, The Collective takes a community-first approach to amenity planning. The team evaluates offerings based on emerging fitness trends, evolving technology, and direct resident feedback to ensure each investment reflects how they actually live and work out.
“With such a large and diverse resident pool, being able to offer a wide range (and inventory) of cardio, strength, resistance, and recovery options is crucial,” Murphy says. “As a staff, we try to stay current on new technologies while also soliciting resident feedback to see what’s emerging or what gaps we may have. Ultimately, our residents are the end users.”
Peloton was included from the start and generated strong interest even before the dedicated space came to the property. “Peloton provides an experience unlike any other we have found,” Murphy says. “We knew it would be a hit, and it has proven to be true.” However, it’s complemented by other engaging, community-first offerings, like weekly group fitness classes, an inclusive running club and book club, and activities like a resident speaker series and community service outings.
Peloton Bikes in the fitness center at Avec on H
A Brand That Converts
Today’s residents expect convenience, quality, and brands they recognize. Those expectations continue to raise the standard for luxury living.
“Residents are brand conscious, and they want developers to offer the brands they support or aspire to support,” Murphy says.
Leasing teams highlight Peloton during property tours, where the Bikes consistently generate strong interest. Usage data reflects sustained demand. The Peloton room averaged just over 300 entries per month in 2024 and increased to more than 370 monthly visits in 2025***.
“The visual created by the Peloton room also reinforces that we take wellness seriously,” Murphy notes.
For developers and property managers, the takeaway is clear: a well-executed residential wellness strategy can increase perceived value, support leasing, and strengthen retention. By investing in a trusted, high-demand brand, The Collective has created an amenity that elevates resident day-to-day living while supporting long-term performance.
By Laura Yacoe
Laura Yacoe is a writer and editor living in Los Angeles, California. She covers a range of topics, from wellness and training to lifestyle and design.
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